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Posted 2:12 PM on Fri-22-Jun-2012
I'm a kiwi gal. I was a Marmite kid. My nana even used to use it in the cooking so I'm told. So like many kiwis, once our tiny little tub runs out I'll probably be a bit lost. I got to thinking though, it's all good and well to feel sorry for ourselves with an impending few months more with none of the black gold on the shelves, but what about the real Marmite people? What about those who've lost out because of it, I mean really lost out.

I imagine there will have been job losses because of this whole factory shut down, and yet us Marmite eaters sit here and worry about what on earth we will put on our toast as an alternative. We could very well make the move over to the yellow lidded variety, but staff who run the 'Marmite machines' can't just rock on up to the other side and start work for the few months it takes to rectify the problems with their old machinery.

There are of course winners in the situation too. The only spreads we have are jam, Marmite or peanut butter. Can't use the later on the kids sammies due to nut allergies at school and daycare so I'm forced to use jam. Trouble being that Pocket doesn't like jam, and so I'm then forced to buy posh sandwich fillings such as ham and the likes so as to stick to the guidelines - and so the cured meats brigade are definitely winners in the lack of Marmite debacle at our house.

Ironically as I type this, there below is an advert for Marmite. It's a nice way of keeping it in front of the consumers I suppose, by advertising it even though it's unavailable.

As a business owner I can see the 'other' side of the problem, ie: the bottom line. I imagine there would be some sleepless nights being had by the powers that be at Sanitarium, and while I don't like being in my shoes of only having a few scrapings left in the jar, I'd much rather be on the consumer side of the fence in a situation like this - and in that case, I'm thinking I fall in to the category of being a winner in Marmageddon.

Go JO!
Posted by GoMummyJo

Comments (2)

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jopukeko - 8:42 PM on Fri-22-Jun-2012  
There are lots of other businesses benefiting from the shortage too. How many marmite competitions have you seen in the last few months?
CamosMum - 3:47 PM on Fri-22-Jun-2012  
I can't help but wonder how much of a publicity stunt this 'Marmageddon' really is... I mean the amount of publicity around the shortage and its impending return has got everyone talking, Sanitarium are just reigniting that old forgotten spark kiwis have for marmite... everyone wants what they can't have!

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